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Length
Role
Deliverables
6 Weeks
UX/UI Design Lead
Mid fidelity wireframes, annotated user flows, interactive prototype, high fidelity designs.
Tools
Sketch, Figma, Invision
Problem
Lamb Weston Holdings, Inc. is an American food processing company that is one of the world's largest producers and processors of frozen french fries and other frozen potato products. Lamb Weston needed an application designed to provide business customers with a way to discover new products, access resources, learn recipes, and earn and spend loyalty points.
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Browse recipes relevant to your business, the product catalogue and insights and resources.
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Scan QR codes to earn rewards points.
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Request samples with the push of button and receive notification after 5 days of receiving the sample asking if you’d like to place an order
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Provide users with personalized recommendations on menu optimizations to maximize their fry profitability, culinary inspiration for LTO’s specific to your segment, demography/geography, and alerts on new product introductions
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You can use the app to set milestones. The app tracks your performance and sends you encouragement and tips along the way.
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Profile capabilities allow you or your LW sales rep/OSS to input your menu, business model, hours of operation, capacity, high-volume times/days, even staff birthdays
Key Goals
What We Heard
""Independent operators are often time-strapped and wearing thin. They often don't have time to be proactive with things like partner and product research and when they do, they need the process to be simple, streamlined and without frustrations.""
- Key Stakeholder
Concept
My team set out to design a tool that was easy and fun to use, delivered the business requirements and met the needs of the user operating in the busy restaurant and hospitality world. We wanted to lean on existing components from the Lamb Weston component library we had already created to make sure the experience felt like a cohesive part of the digital ecosystem. We worked hand-in-hand with the business stakeholders, their third part rewards points API team and their contracted team of overseas front and back end developers to ensure a smooth transition between design and development sprints.
Process
As part of our UX explorations we created 3 home screen experience and interaction explorations that we then pitched them to the stakeholders. The Stakeholders provided feedback on a clear direction and we then designed medium fidelity wireframes coupled with annotations and flows between key screens and interactions.
Solution
We designed a fully clickable prototype in wireframe format to help the business stakeholders get a better understanding of what the experience would feel and look like and how it would behave.
At this point the visual designer on the team took over and began to apply the Lamb Weston brand to the screens working closely with me to make sure they had a clear understanding of the experience from A to B.
