WESTPAC NEW ZEALAND

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Length

 6 Weeks

Role

UX/UI Designer

Tools

Sketch, Keynote 

Deliverables

High fidelity designs.

Problem

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Insights

Pain

Points

  • Navigation is unintuitive. It’s difficult for user to orient themselves, especially when several levels deep.

  • Page views/screens lack hierarchy. Relationships between content are unclear.

  • Animations are distracting and add additional time for user to get content.

  • On larger screens, it is physically tedious to reach the different touch points.

  • Lack of visual hierarchy and contrast makes content difficult to consume.

Key Goals

  • Eliminate unnecessary steps that serve as a barrier.

  • Allow user to efficiently navigate through experience, regardless of screen.

  • Utilize familiar and consistent design patterns to inform user, establish clear relationships and set expectations.

  • Provide flexibility to add additional assets in the future, if needed.

  • Simplify. Present user with relevant information and reduce visual noise.

  • Elevate experience with consistent and purposeful user interface.

Image by Kyle Myburgh

What We Heard

"I want a simplified navigation. I want this to make sense and be easy to use in any environment."

- Key Stakeholder

Concept

My team set out to design a platform that was easy to use, not dependent on any specific physical environment and attuned to the needs of a presenter. We wanted to improve the overall experience while simultaneously minimizing pain points of the primary users and meeting the desires of the business stakeholders. Working hand-in-hand with our internal development team helped us to understand and push the boundaries of what was possible for our team to build within the given timeline in a way that maximized innovation and accomplished all of the client's key goals.

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Solution

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